Responsive Design

With the ever increasing rise of smartphone and tablet devices for browsing the web, the need for delivering an intuitive, mobile ready website is more important than ever. Whilst screen sizes are getting smaller, they are also getting larger with increased resolution. 

It is not practical to develop a website for every screensize, or browser type for that matter and the prospect of a business needing to update a desktop website, a tablet website and a mobile website simply isn't feasible. Welcome to responsive website design.

What is Responsive Web Design?

Responsive website design is focused around providing an outstanding user experience for all users, on all platforms, across all devices.

The website is designed and constructed to dynamically adapt depending on the user's device to display the website content and navigation without the need for resizing, panning, and horizontal scrolling. 

The website structure, navigation, imagery and content will all evolve based on the size of the screen providing the optimal viewing experience. 

Having a single, responsive website also means that businesses only have one website to update and maintain, rather than separate mobile and desktop websites. 

The image below outlines how a website structure can adapt based on the device. 

 

 

 

Why go responsive?

  • The Internet is going mobile - Based on our internet marketing clients' analytical data, on average 10% of traffic is mobile based and 19.5% is tablet based.
  • Consistency - Responsive web design gives your visitors a consistent user experience
  • Management - Having a single, responsive website also means that businesses only have one website to update and maintain, rather than separate mobile and desktop website
  • Technology - More than 60% of UK smartphone users access the Internet daily on their mobile devices. This is a huge market to neglect by not having a mobile optimised website. 

Sample image

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